Project Highlights
Project Objective
Analyze Government Markets and Medicare engagement in the Beyond Blue Neighborhood Centers across North Carolina
Key Findings
Identified opportunities to expand Medicare programming with limited health impact measurement
Solution: Movement Is Medicine
Developed a value-add pilot program with monthly movement and education sessions focusing on fall prevention
Implementation Plan
Created structured program with topics including Balance Basics, Strength Building, Home Safety, and Flexibility & Mobility
About This Project
As a Medicare Product & Market Strategy Intern at Blue Cross Blue Shield of North Carolina, I led a comprehensive capstone project analyzing government markets and Medicare engagement strategies for Blue Neighborhood Stores. This project utilized extensive research, stakeholder interviews, and data-driven insights to develop actionable recommendations.
Key Achievements
Conducted in-depth market research to identify trends and opportunities in the government healthcare sector
Analyzed Medicare product performance and market data to support strategic decision-making
Developed the 'Movement Is Medicine' pilot program addressing fall prevention for Medicare beneficiaries
Created comprehensive implementation and communication plans with measurable success metrics
This project demonstrates my ability to conduct strategic analysis, develop innovative solutions, and create actionable plans that address real healthcare challenges.